Senior Product Manager

Senior Product Manager
Monterey Park, CA




At Bank of the West, we’ve surrounded ourselves with some of the brightest, talented and most devoted professionals in the financial services industry to form a solid and secure foundation. We currently have a great opportunity in Monterey Park, CA for a highly organized team leader to manage multiple, complex products or product lines, conduct market research, perform profitability and other financial analysis, assist with product planning, development and implementation, and coordinate sales and marketing strategies, objectives and programs.


Bankwide product management responsibility will generally be associated with a specific functional responsibility for one or multiple Cash Management products such as Account Reconciliation, Controlled Disbursement, Sweep, Commercial DDA, Automated Clearing House, etc. Due to complexity of products, responsibility for a specific functional product line may be divided among senior product managers.


Specifically, the selected candidate will:
Evaluate current economic conditions and advise management of possible impact on assigned products and services
Perform financial analysis necessary on proposed and existing products to determine attainable market share; costs associated with introduction, implementation, maintenance, and marketing; pricing; and profitability
Manage products to determine and monitor product life-cycle and recommend pricing and marketing strategies
Evaluate ideas for new products, investigate market opportunities and effect on market of present products, and recommend exploitation of economically attractive products
Determine criteria used in screening new product ideas and prepare complete proposals for management action
Obtain technical opinions and estimates of time and costs of new product development
Coordinate all activities relative product development with other bank units such as information services, operations, law, loan administration, corporate communications, etc. for the most effective and profitable introduction and marketing of new products
Manage vendor and partner relationships to ensure bank objectives are achieved
Recommend criteria for testing newly developed products, review test results and recommend necessary alteration of testing of product
Recommend new/revised products by researching, or directing research, of identified target markets to determine customer/prospect needs, acceptance, and probability of purchase
Gather market intelligence so that market opportunities may be capitalized on as they occur and the effects of competitive activity are minimized
Plan, conduct and direct major, long-term projects
Develop/recommend pricing strategies that will result in meeting product objectives
Establish short and long range sales plans, and estimate current and long range market potential of assigned products and services
Ensure all new and existing products and communication related to those products are in compliance with bank policy and regulatory requirements
Maintain contacts with bank officers responsible for marketing and sales of assigned product(s) to monitor trends, determine customer acceptance, understand sales officers’ needs, etc.
Manage or participate in the development of marketing and advertising programs for assigned products
Evaluate the effectiveness of promotional, sales and advertising programs, and recommend improvements/changes
Review complaints and suggestions relative to assigned product or products
Conduct training classes on new or updated procedures, and serve as product expert
Develop/recommend marketing objectives, including sales volume and profit forecasts


To qualify, you will need:
A Bachelor’s Degree
5-10 years of relevant experience
5+ years of experience in a bank environment
Thorough knowledge of product line assigned, including operational aspects
Candidate must ACH background and knowledge of NACHA rules and regulations.
A complete understanding of product planning, financial analysis, and market research
In-depth knowledge of either the sales or marketing aspects of the product line
Strong management, analytical, negotiation, presentation, and multi-tasking skills
Bank product and service knowledge
PC proficiency


For immediate consideration, visit www.bankofthewest.com, click on ‘Employment’, search under ‘Monterey Park, CA’, and apply online for the ‘Senior Product Manager’.


Bank of the West and its subsidiaries are equal opportunity/affirmative action employers. It is our policy to recruit, advertise, employ, promote, transfer, discipline, and discharge without regard to race, religion, color, national origin, age, physical or mental disability, veteran status, sex, and any other basis protected by federal, state, or local law.


Bank of the West
Community Focused Banking