Sr. Manager - Marketing Research

Mercury Marine, the world's leading producer of marine propulsion systems, is the largest subsidiary of Brunswick Corporation. For more information, go to www.mercurymarine.com

Position Summary:
The position reports directly to the Director of Strategy & Business Development for Mercury Marine at the company headquarters in Fond du Lac, Wisconsin.

Primary Duties and Responsibilities:
Accountability for consumer insights process for strategic assessments and specific projects.
Responsible for developing research surveys, determine study methodology, conduct customer.
Responsible for analyzing and presenting research results in such a way that clearly identifies the business impact and demonstrates the insights from the work performed.
Responsible for working with outside vendors as needed to fulfill surveys and conduct necessary studies.
Direct reports to include : 1 Manager ' Qualitative Marketing Research, 1 Manager/Analyst ' Quantitative Marketing Research, 1 Data Specialist

Knowledge, Skill, and Ability Requirements:
Sound understanding of and comfort with using qualitative research techniques and analysis :
oSurvey development & structure
oQualitative textual data analysis techniques
oCustomer interview techniques
Comfortable using outputs of quantitative based analysis and drawing conclusions:
oQuantitative statistical analyses (e.g. Factor Analysis, Multivariate Regression, Analysis of Variance - ANOVA, Monte Carlo Simulations, Conjoint Analysis)
oAssessing statistical significance and confidence interval
Although the successful candidate will be need to be comfortable with quantitative based analysis they will be supported by a quantitative specialist, thus necessitating exceptional qualitative research skills.
Ability to lead project teams, work cross-functionally and think critically and strategically.
Ability to work in unstructured environments and to multi-task, with good process orientation and attention to detail without losing sight of the "big picture" value of activities.
Excellent communication skills (oral and written) with demonstrated ability to analyze and provide rich insight with detail oriented data
High level of energy and enthusiasm.
Ability to conquer ambiguity.
Comfortable managing and leading a department while also capable of executing specific projects.

Education and Desired Experience Profile:
BA/BS/MS/MBA from a top-tier institution preferably in Business Administration / Marketing Research / Statistics.
5-10 years of work experience in the Marketing Research field.
Statistical software experience (SPSS, etc.) and comfort with database tools such as Access.
The ideal candidate would have one or more of the following work experiences:
oExperience at a durable manufactured goods with OEM channel exposure
oExperience in consumer product goods industry and experience in creative side of marketing
oExperience in Business Development, Channel Development, Field Support, Customer Service, Inside Sales, Sales Support, Strategic Pricing or Product Management

Description Of Career Opportunity
The candidate will have an opportunity to work on highly visible consumer research projects which will have a direct impact on company product development initiatives and strategic areas of focus.
This position provides an excellent opportunity to move into other roles such as :Product Marketing, Product Line Management, Strategy & Business Development, Portfolio Planning, or Sales and Marketing.
Compensation / position level commensurate with candidate experience/educational level.

RESPOND HERE! Respond immediately by accessing the following
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hiring authority for this position. Access the online response form at:
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