Strategic Analytics Marketing Manager

Job Description: Humana Inc., headquartered in Louisville, Ky., is one of the nation's largest publicly traded health benefits companies, with approximately 9 million medical members. Humana offers a diversified portfolio of health insurance products and related services - through traditional and consumer-choice plans - to employer groups, government-sponsored plans, and individuals.

Over its 45-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio.


Role: Strategic Analytics Marketing Manager
Location: Waukesha, WI

Are you a fit?
Are you interesting in and get excited about helping lead marketing strategy? Do you enjoy directing fact-based market analysis, developing and optimizing database marketing, sales force deployment, product portfolio optimization, segment development and probing customer data to uncover insights that impact the performance of an organization?

Assignment Capsule
The Strategic Analytics Marketing Manager assists the organization in making strategic fact-based decisions by developing, analyzing, managing, reporting, and interpreting data from diverse sources. She/he is responsible for market analytics, database development and market tests. This individual is able to analyze data and influence others toward concrete actionable and cross-functionally coordinated directions from findings. The ideal candidate will possess drive, initiative, leadership, and the ability to cultivate and sustain a high degree of cross-functional collaboration, coordination, and communication.

Overview of responsibilities includes:


Assist marketing, and product and segment managers to understand consumer and channel information needs for the development of marketing programs.


Study social-economic trends, secondary and primary research, category sales data and product/price/promotion information to update market analyses and provide management with a consistent, meaningful view of an evolving market.


Perform geographic market analyses (county or lower) and provide opportunity assessment and tactical development recommendations. These analyses will be developed at an operationally consistent and actionable level from disparate data sources originating at different levels; requiring substantial statistical projection method skills.


Coordinate primary research on customer insights in a manner consistent with integrated database enhancement. Assist in interpretation of attitudinal, behavioral, and geo-demographic information in a manner that enhances media creative staff to develop relevant, segment specific customer communications and optimized customer contact across multiple channels.


Perform ad hoc studies as needed; using the support of internal market research resources as well as guiding in-market experiments.


Measure marketing & sales campaign effectiveness through reporting and analytical tools. Lead the development of integrated sales force automation tools.


Integrate with corporate research projects and provide leadership to assure the business segment is adequately represented.


Develop tools to allow for regular and ad-hoc analysis benchmarking programs measuring process improvement, productivity and financial progress while using technical reporting tools to develop trending and forecasting models.


Automate manual processes as directed as well as seeking out these opportunities and proactively making improvements

Key Competencies
Implementation/Execution
Effectively leverage disparate available resources to accomplish objectives and maximize return on investment. Coordinate heavily across functions to link information assets and facilitate a cooperative information architecture environment with shared applications. Make appropriate decisions in the face of ambiguity. Anticipates and resolves barriers and constraints. Organizes and manages multiple priorities and/or projects using appropriate methodologies and tools.

Problem Solving
Proactively identify and evaluates problems. Identify appropriate subject matter experts and other information resources to resolve problems. Broad interpersonal skills to relate to information and technical source experts in problem analyses as well as relating

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