Events Program Manager - BtoB Hi-Tech or Software Development

The primary role of the Event Program Manager is to act as a project manager throughout the event planning process and to help drive demand generation efforts. 

 

Plan and execute tradeshow program:Maximize impact as an exhibitor at industry tradeshows.Oversee production of booth signage and collateral.Manage pre- and post-show communications and promotions.Identify, select and procure promotional items.Ensure booth & materials are shipped, set up, and returned on schedule. Coordinate staffing of booth.Coordinate activities and presentations by professional entertainers.Ensure booth space is selected for future shows in a timely fashion.Submit corporate presentations and customer case studies to show management.Coordinate customer appreciation events at shows.Document all activities and produce post-event report to track event effectiveness.

 

Plan and execute corporate user conference:Identify and recommend conference keynote speakers, conference theme and venue.Oversee all conference planning, including team roles/assignments, conference room assignments, agenda, budget, room set-up, hotel rooming list, meals, conference brochure, signage & scenic elements.Execute conference marketing efforts, including website on-line registration, direct mail, email, and telemarketing.Manage all on-site logistics including registration, load-in schedule, cocktail reception and dinner, intro & entertainment script, evening events, exhibits and load-out.

 

Coordinate advertising and lead generation activities:Research print, web and email advertising and recommend placements to align with possible editorial opportunities.Manage advertising campaigns from idea creation to execution and align them with other marketing initiatives.

 

Assist in the coordination of other marketing communications initiatives as needed.

 

 Skills and Abilities:Minimum five years of event management experience in a business or hi-tech industry environment. Marketing or Business degree preferred. Superior project management and organizational skills are necessary. Excellent communication (verbal and written), interpersonal, negotiation, and conflict resolution skills are required.

· Self-motivated and directed person, requiring minimal supervision.

· Willingness to travel on a monthly to bi-monthly basis.Excellent use of all Microsoft Office applications (Microsoft Word; Excel; PowerPoint; Outlook; etc.).