Director of Online Marketing Services

Job Purpose

To lead the development and delivery of online marketing and measurement products and services. Responsible for promoting online marketing services to agency Account Supervisors and Executives. Ensure that Agency can offer quality services in a full range of online marketing and measurement services.


Essential functions

Quality Assurance – ensure that the quality of online marketing and measurement services meets or exceeds client expectations.

Integration of Strategy – Collaborate with Market Planners and team leaders to ensure the integration of strategy between online marketing and other disciplines. Attend client strategy meetings and identify opportunities for online services.

Develop Online Marketing and Measurement Processes – Establish and monitor processes for common procedures.

New Business Development – Work with VP of Sales and Marketing, Market Planner and Agency NBD Team to generate new sales. Support NBD by providing marketing materials that clearly define online marketing and measurement services.

Integration of Online Marketing and Measurement – ensure online marketing and measurement are integrated into overall communication strategies for clients.


Job Requirements
• Knowledge of statistical methods and online metrics
• Knowledge of interactive media planning and buying
• Knowledge of web server tracking software
• Evaluate and select third party vendors
• Qualify new business opportunities and demonstrate ROI
• Expertise with all types of search engines and directories
• Keeping on the leading edge of online marketing trends
• Knowledge of the concepts, behaviors and geography of the Internet
• Apply knowledge of Internet user classifications and behaviors
• BA/BS minimum

Interested candidates should send résumé and cover letter to accountmanager@intgroup.com Telephone calls will not be accepted.